We don’t just teach ethics—we empower you to build AI that truly works for everyone.
AI is everywhere and here to stay. In times where AI guides global competition and political influence, this masterclass provides a clear overview of AI in strategic management. We provide you with AI use-case insights and a safe space to discuss your concerns.
Dates: 18th March 2025 (10am – 12pm)
by Simonetta Batteiger & FemAI
Responsible AI and ethics can sound like intimidating topics that are hard to grasp or get right. This workshop breaks down how to build ethical considerations into AI products. We’ll go through a practical framework with the right questions to ask and tools to consider at the right moment in the product-building process.
“We need active shapers of the digital transformations in which we find ourselves. FemAI is a key player that elevates exactly those voices that are needed now. For a radically different and more just, inclusive and sustainable digital future, actors like FemAI are our best bet”
Prof. Dr. Robert Lepenies
President of Karlshochschule International University
"We need active shapers of the digital transformations in which we find ourselves. FemAI is a key player that elevates exactly those voices that are needed now. For a radically different and more just, inclusive and sustainable digital future, actors like FemAI are our best bet"
"In our current world where technology is often taken for granted, FemAI is a beacon of hope. As a women-owned and diversity-focused company, FemAI clearly understands the profound impact of cyber poverty and internet accessibility challenges. They don't just talk about inclusion; they actively seek out those who remain invisible in the digital landscape. Their commitment to bridging the gap and empowering individuals through technology is truly inspiring. FemAI is not just a business; they're a force for positive change in our increasingly connected world."
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FemAI aims to create Artificial Intelligence that is more equitable and accountable. We focus particularly on preventing discrimination against women and marginalized groups, while also addressing regulatory compliance and the environmental impact of AI systems. By integrating an intersectional feminist perspective into AI system development, we strive to identify biases in algorithms before they can harm society, thereby promoting social justice in the digital world.
A study by the Boston Consulting Group (BCG) shows that companies that handle AI responsibly experience nearly 30% fewer AI errors compared to those that don’t. Responsible AI use also brings significant business advantages: companies with mature Responsible AI (RAI) programs, regardless of their technical maturity, are twice as likely to deliver better products and services or accelerate innovation. Moreover, consumer trust has been identified as a key factor for business performance, explaining 31% of the variance in profit margins and 21% in return on investment.
The EU AI Act is the first comprehensive law to regulate Artificial Intelligence in the EU. It categorizes AI technologies based on their risk and sets requirements for their use, aiming to protect consumers and minimize the risks associated with AI while promoting responsible innovation. However, FemAI has been actively involved in the EU AI Act process and criticizes the law’s approach to social and environmental justice. Certain protection requirements, such as the Code of Conduct, remain voluntary. To minimize potential harms from AI, such as deepfakes or discriminatory facial recognition, more effective methods have been developed by FemAI in collaboration with our unique ecosystem.
AI-driven decisions often rely on historical data that reflect societal biases, which are also embedded in AI policies and business decision-making processes. As a result, women and marginalized groups are often overlooked or disadvantaged due to a combination of historical, social, and economic factors embedded in the data that AI-driven systems use. A clear example is credit scoring: AI systems frequently favor men due to biased data, providing them with better evaluations. This is closely tied to the Gender Pay Gap and factors such as the fact that 40% of women in Germany work part-time, creating metrics in AI systems that may lead to automatic discrimination against women. Such discriminatory practices in AI usage exacerbate existing social inequalities.
FemAI is the most trusted responsible AI brand in Europe. As your strategic partner for trust, we help you excel in the AI Age. Next to the FemAI Certfication, we offer speaking engagements, workshops and tailored research-as-a-service projects to determine how we can best build a long-term partnership. Clients such as the Federal Ministry for Culture and Media, the Auswärtige Amt, the EU Delegation in Washington, Google, HUG Coburg, zebConsulting, appliedAI +40 have worked with us.
We are currently developing our own AI tool, DORIS, which analyzes whether AI systems align with our intersectional research. To achieve this, FemAI works closely with key stakeholder groups, including civil society, research institutions, policymakers, major tech companies, and allies in the tech startup ecosystem, to provide solutions that uncover discriminatory patterns in systems to uplift their accuracy rate potential.
